Not all that long ago Moriara was a sleepy little village dependent upon fishing for the majority of its income. However with such a pleasant climate, beautiful coastline and local hospitality proving irresistable to holiday makers, the resort has naturally developed while impressively maintaining all of its traditional charms.

The town is full of character, effortlessly combining modern shopping and restaurants with old cobbled streets, bodegas (wineries) and traditional fish market. The area has over 80 restaurants, ranging from tasty and reasonably priced pizzas or 'menu del dias' to 3 Michelin Guide star-rated establishments.

Strolling through the streets during the day there are plenty of shops, tapas bars and cafés to keep you entertained, there is also the attractive waterfront and marina, as well as the market on Fridays. At night the street entertainers, artists and market stalls entertain the throngs of visitors all contributing to a lively, bustling yet safe atmosphere.

At the heart of the old town lies the beautiful catholic church built in the 1870's and near to l'Ampolla beach the 18th century castillo, built to protect against attacks from the Berber pirates. There are also many walks around the area taking in the stunning scenery, none more popular the cliff lined walk beginning at the marina and finishing at the stunning cove of El Portet.